Google Ads Custom Intent Audience is a targeting feature within the Google Ads platform that allows advertisers to reach potential customers who are actively searching for products or services related to their business.
Custom Intent Audiences enable advertisers to create highly specific audience segments based on the keywords and URLs that users have recently searched for or visited. By analyzing user search behavior and website visitation patterns, Google Ads can identify individuals who strongly intend or are interested in particular topics, products, or services.
This targeting option allows advertisers to reach their desired audience by using relevant keywords or URLs related to their business. By leveraging Custom Intent Audiences, advertisers can display their ads to users who are actively researching or considering products or services similar to what they offer, increasing the likelihood of attracting qualified leads and driving conversions.
Overall, Custom Intent Audiences allow advertisers to deliver targeted ads to users with specific intent, increasing the chances of reaching potential customers actively seeking what their business has to offer.