Real-time lead generation is the process of generating high-quality leads. These are people in the market, which means they're researching products and actively considering buying a service or product like yours.
These are the consumers who are close to completing a purchase.
Hence real-time leads are focused on getting conversions from likely buyers.
Hot Leads are qualified leads nurtured and ready to make the purchase or any other transaction.
These people are now directly seeking a particular service to fulfill a need you have already identified, and you are engaged to provide the same.